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Walmart Launches 'Plus' In Challenge To Amazon Prime's Dominance

In a challenge to online shopping behemoth Amazon, Walmart is launching its own online retail delivery service.

Walmart will launch Plus on Sept. 15.

Walmart will launch Plus on Sept. 15.

Photo Credit: Wikimedia Commons: MikeMozart JeepersMedia

On Tuesday, Sept. 1, Walmart unveiled Walmart Plus (Walmart+), a membership program that grants subscribers unlimited free delivery, fuel discounts, and no checkout lines, according to the mega retailer’s announcement.

Touted as a rival to Amazon Prime membership service, which offers free two-day deliveries, streaming, and video services, the Walmart program will cost $98 a year or $12.95 per month. It will become available on Sept. 15.

Walmart is promising Plus members free same-day delivery on a lot of items, including groceries, as long as the bill is $35 or more. Walmart already has a membership delivery service - Delivery Unlimited - which provides unlimited deliveries for a subscription fee. Those members will be transferred into the Plus program, Walmart officials said. 

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